What Is Shadow AI and What’s at Risk?
So, what exactly is shadow AI? Think of it as any AI tool, model, or platform that an employee uses within an organization without official approval from the IT department or without following established company guidelines. This can include everything from popular generative AI tools to various AI-driven software-as-a-service (SaaS) applications.
Employees pick up these tools to automate everyday tasks, create content, or help with decision-making, often without realizing they're stepping outside of official company policies or security frameworks.
While shadow AI is a cousin to "shadow IT" (any unauthorized tech system), it brings its own set of unique and amplified risks. The big difference lies in how AI works: its outputs can be complex and sometimes unpredictable.
Unlike typical software, AI models often learn as they go, and they require a lot of data. This means unsanctioned AI can lead to bigger, more unpredictable, and potentially more serious problems than traditional unapproved software.
For employees and companies, the risks are substantial. One of the most immediate concerns is data security and confidentiality. When sensitive company information—like strategic plans, customer data, unreleased financial figures, or even proprietary source code—gets put into unapproved AI tools, that data can end up in publicly accessible or poorly secured AI models.
According to a recent survey, two-thirds of leaders see data exposure or data leakage as the biggest risk when it comes to unsanctioned AI use. So, we’re sure they’d be rattled to find that 37% of employees surveyed have entered private company information into external AI systems and one-third of employees admitted to entering confidential client information into outside tools.
This creates a huge blind spot for IT and security teams, which suddenly have no idea what tools are being used or where sensitive information is flowing.
A striking example of this occurred in 2023 with Samsung, when engineers accidentally shared proprietary source code with ChatGPT while looking for coding help. Samsung's valuable intellectual property was effectively exposed to an external AI provider.