What sets TruGreen apart isn’t just the excellence of their work—it’s the quality of their people. TruGreen’s success relies on having the right people that always make the grass greener with excellent customer service. Just one problem: Their career site wasn’t converting enough ideal candidates.
Even when candidates did apply, there were lots of friction points. “We had a very clunky process,” said Head of TA Jessica Manucy. “It wasn’t just a bad candidate experience, it was difficult for our recruiters.”
TruGreen sought to streamline their career site so they could get to—and hire—top talent faster.
The Stakes: High turnover impacts profits.
TruGreen’s retention directly correlates with their profit margins. When new hires don’t return for next years’ busy season, TruGreen’s recruiters have to spend time recruiting new people to take their place. In the past, TruGreen has needed help from an RPO just to keep up. Once qualified applicants are identified, they have to undergo a costly background check process. The result: When just one employee doesn’t return, TruGreen loses thousands.
It wasn’t just a bad candidate experience, it was very difficult for our recruiters.
Head of TA
The solution: A complete career site transformation.
TruGreen partnered with Workday Paradox to transform its career site, aiming to enhance its employer brand and attract ideal candidates. By implementing the Workday Paradox Candidate Experience Agent, TruGreen now offers a streamlined, AI-powered experience that effectively converts best-fit candidates.
The company now utilizes Trudy, their 24/7 AI agent, to automate the early stages of the hiring process. Trudy is accessible via a widget on TruGreen’s career site and can answer questions about the company, match candidates with suitable jobs, and initiate the application process—all without requiring the candidate to leave the initial page.
Through a brief exchange of messages, Trudy screens candidates to determine minimum qualifications with simple, direct questions.This process clearly sets expectations for the job and encourages suitable candidates to apply. Following the application,Trudy sends candidates available interview slots.This allows top frontline talent to be scheduled for interviews with zero administrative effort from TruGreen’s recruiters. As a result, TruGreen significantly reduced its time-to-schedule from seven days down to just one.
We’re doing the same amount of work with 40 less people.
Head of TA
Leveraging an integration with Workday Recruiting.
TruGreen already had a powerful candidate management platform in Workday Recruiting, providing a strong foundation for their hiring processes. And their new career site integrates directly with Workday Recruiting, leveraging changes to open job requisitions onto the site’s design instantly. With the conversational application process, candidates aren’t asked to create a login just to apply—they just have a chat with Trudy and their information is seamlessly stored in Workday Recruiting. TruGreen’s recruiters can submit actions in Workday for Trudy to automate, meaning an updated tech stack with minimal change management.
Our biggest win is the number of people that are actually staying here, growing in the field, and building a career at TruGreen.
Talent Acquisition Operations Manager
Automation leads to higher quality candidates.
With Trudy handling the administrative work, TruGreen’s recruiters are able to spend more time finding quality candidates coming through the funnel. This improved focus has resulted in TruGreen hiring better candidates, leading to a significant increase in the number of employees who return for the next busy season.
Ultimately, this increased retention reduced the need to invest as heavily in sourcing and background checks. In total, TruGreen retained 5,000 more employees for their next busy season after implementing their upgraded career site, resulting in $1,800,000 in recruitment cost savings.
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