After nearly two decades of rapid growth, PropertyGuru had outgrown its technology foundations. Expanding into new markets and new businesses acquisitions had left the company with a patchwork of disconnected, outdated systems, particularly across HR. Operational inefficiencies were mounting, and employees were feeling the impact of fragmented processes and inconsistent operations.
For Chief People Officer Helen Snowball the need for change ran deeper than efficiency. Snowball saw an opportunity not only to digitize processes but to also transform culture by putting clean, accurate data into the hands of leaders, explaining, “We envisaged a future of humans and technology working together. We wanted to showcase the power of collective intelligence.”
Snowball selected Workday Human Capital Management for its compelling return on investment, innovation, and development of AI agents, as well as for Workday’s proven reputation as the “perfect vendor” for a company with operations in multiple countries.
Productivity gains across HR and the business.
PropertyGuru has already achieved significant improvements in productivity—both within the HR function and across the wider organization. Simplifying and automating workflows has delivered measurable gains, including 18% faster time-to-hire. A simplified internal portal has increased employee referrals by 120%. Removing friction and streamlining processes has created a more responsive and empowering environment that is proving popular with employees.
“AI and the functionality that Workday has given us is really helping us to get some significant productivity gains, both for the HR function and the broader organization.”
Chief People Officer
Real-time insights lead to smarter decisions.
PropertyGuru leaders can now easily access new kinds of detailed people data, including information about skills and performance. Using workforce analytics tools to gain insights from this data means managers are better equipped to make informed decisions.
“Now that our leaders have data at their fingertips, they are making smarter, more strategic decisions.”
Chief People Officer
A platform for cultural transformation.
By moving the ownership of people's decisions to the business, HR is shifting the culture at PropertyGuru. Giving leaders direct access to the tools and insights they need has made them more accountable. “This cultural change—grounded in real-time data analytics—is a key step in PropertyGuru’s broader transformation journey,” says Snowball.
“Moving accountability and empowerment back to our leaders has been very well received.”
Chief People Officer
A better employee experience.
As Workday continues to roll out new AI agents, Snowball sees an opportunity to make it easier for people to access support, navigate their careers, and feel more empowered at work. “As Workday introduces more AI agents, we plan to use AI to elevate our employee value proposition,” Snowball says. “For example, we’ll be able to match promotion and development opportunities to individual career aspirations, giving a truly personalized experience.”