A journey to 2,000 stores—fueling growth with conversational AI.

Burlington scaled retail hiring without needing to scale their recruiting team by using Workday Paradox Conversational ATS.

50% reduction in interview volume YoY.

38% candidate interaction after-hours.

Engaged higher quality candidates.

Burlington's manual and decentralized hiring processes couldn't keep pace with their rapid expansion goals. Store leaders were overwhelmed by administrative tasks, creating a bottleneck that threatened their ambitious growth target from 800 to 2,000 stores nationwide and the hiring of over 100,000 new team members annually.

Transforming hiring across 1,200 stores with conversational AI.

Burlington implemented Workday Paradox Conversational ATS across 1,200+ stores—automating key aspects of the hiring process including interview scheduling, screening, and 24/7 candidate communication, and freeing up leaders to focus on other critical tasks for their stores.

We set forth to hire 24,000 people for the holidays, but we’ve been able to do it with half the interviews. Not because of a lack of candidates, but because of a better conversion rate that allows us to introduce the best of the best to our hiring managers.

VP of Talent Acquisition, Burlington

Higher quality candidates. Lower interview volume.

Burlington now hires more efficiently, engages higher quality candidates, and provides significant relief to store managers overwhelmed by administrative work—even cutting their interview volume in half while maintaining proper staffing levels for their stores.

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