Babel is a fast-growing technology consulting company operating in nine countries across EMEA and Latin America. With revenues of €200 million today, Babel aims to reach €1 billion by 2029 through both organic growth and acquisitions. To support this bold vision, the company launched the “Hyperspace 2029” strategic plan centered on three pillars: growth, scalability, and future-focused thinking.
Recognizing that its future success would hinge on people, Babel chose Workday as its core HR platform early in the organization’s transformation journey. The choice was driven by the need to create a unified, agile, and scalable people experience that empowers the business to grow fast without losing sight of its culture.
“We knew that to scale successfully, we needed a common platform where people could connect, manage their careers, and feel part of a single team—regardless of their location or whether they joined us through acquisition.”
CPO
Scaling with simplicity: A platform for the future.
By implementing Workday, Babel has consolidated multiple tools and processes into a single platform. This provides every employee with a consistent, intuitive space to manage their day-to-day tasks and interact with the organization. Importantly, Workday allows Babel to integrate acquired companies rapidly—culturally and operationally—by aligning people processes across geographies and business units.
The platform’s scalability is key. Babel is onboarding two to three new companies per year, and Workday enables the organization to do this quickly and without overloading HR teams. Frequent product updates and innovations from Workday also allow Babel to evolve its processes continuously and adapt to new business challenges.
The flexibility of Workday allows Babel’s People team to manage and adapt HR processes without depending on IT resources. Whether adapting to new countries, local regulations, or business needs, the team can make changes directly in the platform, ensuring rapid responsiveness and organizational agility.
Driving culture through process.
Babel puts culture at the heart of its people strategy. With values such as “We are one team” and “We’re unstoppable,” Babel believes that behavior and process must reinforce each other to truly embed culture. Workday plays a critical role in enabling this alignment.
By automating processes such as performance feedback and salary reviews, Babel ensures that day-to-day actions reflect the company’s values. For instance, performance feedback has evolved from annual reviews to a culture of continuous conversations, with feedback exchanged in real time through Workday. This shift has boosted engagement and made performance management more meaningful.
Similarly, compensation processes have been streamlined globally. With advanced compensation features in Workday, Babel runs merit reviews across all countries, from CEO to intern, in a single process—ensuring consistency, fairness, and clarity.
“Having talent data and compensation in one place enables better decisions. It’s no longer about gut feel. It’s about visibility, transparency, and alignment.”
CPO
Putting AI to work for people.
As a tech consultancy company, Babel is deeply committed to innovation—and sees AI as a key accelerator for People functions. With Workday, Babel is exploring how AI can help automate repetitive tasks to free time for strategic HR work, analyze employee data to personalize development and retention strategies, or match candidates not just to job skills but also to company culture and values.
“Workday gives us the data, the security, and the cultural alignment we need to lead our industry. It’s a platform that grows with us.”
CPO