Contentsquare, a global leader in digital experience analytics, provides organizations with insights into customer behavior to optimize digital interactions. With its rapid expansion across multiple markets, the company needed an agile, scalable, and data-driven approach to workforce and financial management.
As Contentsquare grew, so did its operational complexities. Ensuring that HR and finance teams had the right tools to make fast, informed decisions became a priority. The company sought a solution that aligned with its values of simplicity, boldness, and efficiency while also helping to create an intuitive experience for its teams.
We are always looking to improve, to be best in class, and to provide the best user experience possible. Workday allows us to express our values and deliver on our mission.
People Technology Director
Bringing intelligence to HR operations.
Contentsquare chose Workday Human Capital Management, Learning, and Peakon Employee Voice to create a more seamless and engaging workforce experience. With these tools, managers and HR teams could access real-time data, improving transparency and operational agility.
One of the most impactful improvements was the introduction of data-driven decision-making in the flow of work. Workday’s hubs, including the Manager Insights Hub, ensured that relevant insights reached decision-makers without requiring additional effort. This reduced administrative overhead and allowed teams to focus on strategy rather than manual tasks. “We want to bring data to the people in their flow of work. With Workday, our teams don’t need to go searching for information—it comes to them when they need it.”, explains Charl Du Plessis, People Technology Director at Contentsquare.
By leveraging Workday Learning, Contentsquare also enhanced career development opportunities. This aligned with the company’s goal of retaining top talent and fostering continuous growth.
Optimizing finance for scalability.
As the company continued its expansion, ensuring financial operations were efficient and integrated became increasingly critical. The adoption of Workday Financial Management was a strategic move to streamline processes, and enable smarter decision-making.
Driving efficiency through automation and AI.
Automation has played a key role in improving efficiency. The integration of Workday with Slack allowed routine tasks to be handled directly within messaging platforms, reducing the need for constant platform switching. Workday Assistant further simplified tasks, offering instant answers and guidance, minimizing disruptions to daily operations.
This transformation extended to HR operations as well. The introduction of bulk approvals for payroll and workforce changes significantly reduced manual workloads and improved accuracy.
Workday is helping us improve efficiency in so many ways. From Slack integrations to bulk approvals, automation is transforming how we work every day.
People Technology Director
A culture of continuous evolution.
Attracting and retaining the best talent is a priority for Contentsquare, particularly in a rapidly changing market. Workday provides the tools needed to create a compelling, data-informed employee experience that strengthens engagement and retention.
Looking ahead, Contentsquare is exploring further enhancements to its Workday ecosystem, ensuring that technology continues to support the company’s growth ambitions. The focus remains on simplification, efficiency, and empowering teams with the right data at the right time.
Our biggest challenge is also our biggest opportunity: keeping and attracting top talent. Workday helps us create an environment where our teams can grow, develop, and thrive.
People Technology Director