Workday and LiveRamp
Using data to drive customer experience is critical to business success, but many companies struggle to unify, control, and leverage data to engage their customers across the touchpoints that matter most to them.
LiveRamp, a global technology company, built a platform that facilitates this while still guarding individual identities and privacy. Demand is high, and the organization is growing by double digits every year. However, staying client-focused while maintaining this trajectory can be tough without a good handle on financials and HR. Fortunately, a strong data foundation is key to its growth strategy too.