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Maximize value by adding on to your Workday investment.
Plan, invest, and measure your marketing spend in ways that were previously impossible so you can pivot fast and keep up with change.
Self-service reports and intuitive dashboards enable you to monitor lead goals, campaign performance, and marketing expenses in real time and course correct when needed.
Use a unified platform rather than a series of disconnected spreadsheets to build budgets that work for your marketing team and align with sales and corporate plans.
By aligning marketing plans with sales and finance, you can collaborate on a company-wide plan that meets every need.
Build unlimited scenario models to see the impact of each campaign, adjusting dimensions by time, duration, cost, and channel.
Identify gaps between planned versus actual spend, so you can catch missed targets before they become missed opportunities.
Plan multiple scenarios to decide which marketing campaigns to run, as well as the optimal investment in marketing initiatives.
Analyze the impact of market expansion on expenses, resources, and potential leads, as well as the time needed to develop new markets.
Enterprise planning resources just for you.
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