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    Jay Madara’s Purpose-Driven Leadership at PGA TOUR

    PGA Tour CFO Jay Madara explains how his leadership philosophy has been the "secret sauce" to a successful career and to navigating the organization’s financial restructuring.
    Headshot of Julie Colwell

    Julie Colwell

    Principal Strategist

    Workday

    In this article
    In this article

    What are the pillars of a strong finance office? For PGA TOUR CFO Jay Madara, it comes down to three things: having a pulse on the business, being a strong partner, and establishing a foundation of trust.

    In this video, he shares his perspective on leadership, the importance of a moral compass in a successful career, and the moment he helped reshape the PGA Tour's capital structure.

    Purpose-Driven Leadership

    Ready to see how the PGA TOUR drives success with confidence? Dive into the customer story here.

    Workday guide "Ten Steps to Smarter Financial Reporting and Analytics," with a photo of a person using their phone in an orange shirt.

    Guide

    Getting the Basics Right: Financial Reporting and Analytics

    Read Now
    About the Author
    Headshot of Julie Colwell
    Julie Colwell Principal Strategist Workday

    Julie Colwell is a principal strategist at Workday, focused on collecting and sharing stories about how we partner with our customers around the world.

    Prior to Workday, Julie led partner storytelling for Cisco. She also had her own marketing consultancy, which provided communications strategy and content development for tech companies from start-ups to Fortune 100.

    Julie has a master’s degree in 19th and 20th century American and English literature from the University of Essex, and a bachelor’s degree in literature from Wheaton College. She enjoys tennis, cycling, and baking, but not yoga.

    More perspectives from Julie
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    Global CFO AI Indicator Report

    Pressure for finance leaders to invest in AI is at an all-time high, but where are CFOs spending their technology budget? Read on to learn more about the potential impact of widespread AI implementation from 2,355 senior business executives.

    Read Report
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