Marketing planning software that maximizes every opportunity.
WHAT YOU CAN DO
Turn marketing planning into a strategic advantage.
Plan, invest, and measure your marketing spend in ways that were previously impossible so you can pivot fast and keep up with change.
Track ongoing spend
Marketing mix optimization
Marketing financial software that uplifts your performance.
Create self-service reports and dashboards.
Self-service reports and intuitive dashboards enable you to monitor lead goals, campaign performance, and marketing expenses in real time and course correct when needed.
Integrate planning and budgeting.
Use a unified platform rather than a series of disconnected spreadsheets to build budgets that work for your marketing team and align with sales and corporate plans.
Build plans that work for everyone.
By aligning marketing plans with sales and finance, you can collaborate on a company-wide plan that meets every need.
Elevate your marketing plans.
Build unlimited scenario models to see the impact of each campaign, adjusting program dimensions such as timing, duration, cost, and channel.
Track ongoing spend.
Identify gaps between planned versus actual spend, so you can catch missed targets before they become missed opportunities.
Optimize marketing mix.
Plan multiple scenarios to decide which marketing campaigns to run, as well as the optimal investment in marketing initiatives.
Analyze the impact of market expansion to new regions or buyers on expenses, resources, potential leads, and how long it will take to develop the market.
Enterprise planning resources just for you.
See Workday Adaptive Planning in action.