When Affin Bank began its digital transformation journey, HR operations were front and center. The bank’s HR processes were manual, fragmented, and unable to scale with business needs. The People function had limited talent management capabilities and lacked real-time data to support strategic decision-making.
For Chief People Officer Dr. Syukri Sudari, the entry-level requirement was to streamline processes to drive efficiency. “It’s not just about convenience,” Dr. Sudari explains. “It’s about creating a workplace that inspires people to set a new industry standard.” Affin Bank’s vision is to be the most creative and innovative financial company in Malaysia. Dr. Sudari also wanted to create a better employee experience—one that would keep team members engaged and efficient so they could unleash their creativity.
“We chose Workday as a leader in cloud-based HR solutions knowing the platform is not only proven and reliable today but also future ready,” Dr. Sudari says. “Workday’s commitment to continuous innovation and its ability to stay ahead of industry trends make it the perfect fit for us.”
Supporting a high-performance culture.
Workday’s mobile accessibility allows Affin Bank’s employees to manage HR tasks on the go, enhancing both convenience and productivity. “The platform is highly intuitive, providing a seamless, user-friendly interface that places everything our employees need right at their fingertips,” says Dr. Sudari. This ease-of-use has been transformative, simplifying complex tasks and boosting productivity and engagement.
According to Dr. Sudari, Workday has enhanced the employee experience. “Self-service tools are a game-changer, revolutionizing how our employees interact with HR processes and offering unparalleled levels of convenience, empowerment, and user satisfaction.”
Workday is a vital enabler, providing the tools and insights we need to drive our ongoing transformation and keep Affin Bank at the forefront of the financial industry.
Chief People Officer
Catalyzing productivity.
Head of Employee Experience and Strategic Transformation Rabiatul Adawiyah confirms that productivity has improved by 80% since deploying Workday. “We achieved a 100% adoption rate, with more than 55,000 logins in the first 15 days,” Adawiyah says.
Affin Banks has digitalized all of its learning and development modules and its recruitment processes. “Graduate recruitment can now be completed in just one day—significantly faster than before,” Adawiyah notes.
Our partnership with Workday has been marked by strong collaboration and a family-like commitment as the team worked closely with us to achieve our goals.
Head of Employee Experience and Strategic Transformation.