Staffbase is on a mission to revolutionize how businesses connect with their employees to inspire them to achieve great things together. Staffbase does this through its award-winning communications channels: intranet, employee app, and email.
Founded a decade ago in Chemnitz, Germany, the company has grown into a unicorn, now serving almost 3,000 enterprises worldwide. This rapid growth and the organization’s pursuit of operational excellence led Staffbase to Workday for solutions.
Embracing a single source of truth and unlocking efficiencies.
“What I like most about Workday is that it is our single source of truth,” says Tina Böhringer, senior manager, Global Total Rewards & HRIS, emphasizing the platform’s ability to centralize and manage employee data. The deployment of Workday has not only improved data accuracy but has also provided a centralized hub for employee requests, manager self-service, and growth cycles.
Not leveraging the vast amount of HR data at our disposal poses a significant risk to our organization, especially when considering expansion into new markets or prioritizing diversity and inclusion initiatives.
Senior Manager, Global Total Rewards & HRIS
The impact of Workday on Staffbase extends beyond data management. Sonja Lee, global senior HRIS analyst, highlights the operational efficiency gains achieved through Workday automation capabilities. “The biggest theme for us using all these Workday tools is definitely operational efficiency gains,” Lee says, emphasizing the team’s goal of automating processes and saving valuable employee time.
This efficiency has allowed Staffbase to focus on more strategic tasks, including global expansion and data-driven decision-making, which is underpinned by Staffbase’s use of Workday People Analytics, which automatically distills vast workforce datasets into actionable insights.
Data-driven decisions for diversity and inclusion.
“We’re a tech company,” says Lee, “so it’s important for our product and engineering team to stay competitive and have lots of innovations and creative solutions, and diversity is the core of that.” Through people analytics, Staffbase has been able to identify and address gender disparities within its product and engineering teams. “People analytics allows us to ensure that we not just attain more female and nonbinary hires but also retain them,” says Lee, highlighting the positive impact of Workday on its diversity and inclusion efforts.
Workday People Analytics and Workday Peakon Employee Voice have been pivotal, and we have beautiful results when it comes to the female-to-male distribution in our product and engineering teams globally. I think that’s something to be really proud of.
Global Senior HRIS Analyst
The results of Staffbase’s partnership with Workday speak for themselves. Staffbase is seeing a downward trend in female turnover and an upward trend in new hires for females in its product and engineering departments. These tangible outcomes underscore the power of data-driven decisions in creating a more inclusive workplace.
Harnessing the power of augmented analytics.
Looking ahead, Staffbase plans to further leverage Workday capabilities to drive employee engagement. Böhringer and Lee are particularly enthusiastic about leveraging the analytics in both Workday People Analytics and Workday Peakon Employee Voice, which provide immediate insights into employee feedback.
By combining the “what” from people analytics and the “why” from employee feedback, Staffbase is poised to create an even more engaged and diverse workforce.