The story of TX Group reads like a compressed history of European media. Founded more than a century ago as a newspaper business, it also became a classified empire born from the web’s disruptive rise in the early 2000s. Today, the group spans seven businesses and 3,300 employees in Switzerland.
Before Workday, TX Group’s finance function was structurally—and culturally—diverse with accounting, controlling and FP&A distinct from each other. Different departments operating with different data, different interpretations, and different understandings of the same business reality. Integration and standardization therefore was an existential necessity: Enter Workday.
Standardizing group planning on one platform.
After TX Group harmonized their entire finance function supported by the implementation of Workday Financial Management and a shared source of truth was established, they now run all group planning on Workday Adaptive Planning with around 220 people planning in Adaptive, including roughly 150 cost center planners, 45–50 FP&A users, plus HR and operations teams working with non‑financial KPIs. To support its highly diverse business units—spanning real estate, startups, and print media—TX Group maintains various distinct driver-based planning models in Workday. Furthermore, by leveraging Workforce Planning, HR seamlessly delivers quality data directly to finance, keeping headcount and cost structures aligned..
With group planning in one place, TX Group simplified its technology landscape that included shutting down five on‑premise servers that had supported custom integrations. Those savings reinforced TX Group’s commitment to a cloud‑based planning strategy and the broad adoption made it possible to introduce AI capabilities on top of an already trusted platform.
Transforming financial planning with AI.
TX Group embraced AI with Workday Adaptive Planning’s Predictive Forecaster and broader AI functionality to speed up forecasting, reduce admin effort, and help FP&A focus on what drives performance.
Our monthly rolling forecasts took two to three days and it still wasn’t as accurate as we needed it. So we needed a faster, more reliable approach that could keep pace with a complex, multi‑business group and Adaptive Planning was the key enabler for this.
Group Head of Cloud ERP Planning
By standardizing on Workday, TX Group was able to decommission a separate, costly third-party AI time-series tool for forecasting. Rather than constantly moving data back and forth between systems and manually cleaning up noise in Google Sheets, everything now stays secure and unified within Workday Adaptive Planning, streamlining the entire data lifecycle and producing a seamless predictive forecast.
Today, Predictive Forecaster generates all 11 of TX Group’s monthly rolling forecasts, delivering around 98.5% accuracy on revenue and EBITDA compared to actuals. Each month, the team feeds in new actuals, runs the predictive models, and distributes the results to the business. Planners then make only targeted adjustments while the algorithm provides the baseline.
The accuracy of Workday’s predictive forecaster reached 98.5% on revenues and EBITDA versus actuals. It’s simply much better with the machine.
Group Head of Cloud ERP Planning, TX Group
FP&A can now complete the full rolling forecast in about four hours end‑to‑end, including running predictions, distributing results, and gathering comments.
By combining speed and accuracy, Predictive Forecaster has changed how TX Group thinks about forecasting. Leaders can now focus on understanding drivers, testing scenarios, and responding quickly to shifts in the media and advertising market.
This initial success with Workday AI gave their leadership the confidence to pilot Adaptive Planning’s AI innovations, using the platform to troubleshoot issues in seconds and surface variance drivers in minutes.
Pioneering Adaptive Decision Intelligence.
That track record with Workday Adaptive Planning’s embedded AI gave TX Group's leadership the confidence to go further, joining the early adopter program for Workday's newest innovation: Adaptive Decision Intelligence (ADI). As soon as the capability was announced, the team reached out directly to Workday's product group to get in early—and within weeks, TX Group was among the first customers putting ADI to work.
ADI brings advanced quantitative techniques—Monte Carlo simulation, scenario modeling, probabilistic outcome analysis—into a conversational experience. Capabilities that once took hours, days, or even months to build by hand in Excel now surface in minutes. And because it's conversational, that power reaches beyond the specialists: even a young planner who doesn't yet know what a Monte Carlo simulation or a normal distribution is can put these techniques to work—and be nudged to learn them fast.
In 18 years of corporate finance, I've never seen a tool so helpful. The results from Adaptive Decision Intelligence are extremely good, and the speed is impressive.
Group Head of Cloud ERP Planning, TX Group
The moment that made it real for the team was cash flow. TX Group had always planned P&L and free cash flow, but never modeled the balance sheet. As an experiment, they fed ADI a balance sheet structure from Workday Financial Management, instructed the agent to pull P&L data from Adaptive, and enriched it with ledger-account balances from Workday. In roughly ten minutes, they had a complete cash flow forecast for 2027—operating, investing, and financing. A capability that would have been a multi-week project became a coffee-break exercise.
Early feedback from the pilot group—around ten users across finance and planning—has been striking, with testers "shocked in a good way" by how fast ADI is and how quickly it grasps what they're asking.
Crucially, TX Group keeps the human firmly in the loop. ADI generates the analysis and the perspective, but people still review, validate, and explain the results—which is exactly what earns trust and drives real adoption.
One trusted foundation, an open-ended future.
For TX Group, Adaptive is no longer just where planning happens—it's the trusted core of the group's data, powering management reporting and acting as a hub that pulls information in, enriches it, and moves it back out so every model draws on one clean source of truth. That role is precisely why the team keeps extending it, now exploring a central-agent approach and joining the early adopter program for Adaptive's MCP (Model Context Protocol) server to connect planning with treasury, HR, and finance.
None of it would work without the discipline underneath—the same principle that made everything else possible.
My only advice would be to have a single data repository. Once you remove the data noise, you can apply AI, forecasting models, or whatever you want.
Group Head of Cloud ERP Planning, TX Group
Get that right, and the rest follows. In just a few years, TX Group has gone from Excel debates over who owns the numbers to machine-generated forecasts trusted at 98.5% accuracy and AI that builds a full cash flow plan in minutes—momentum that comes from how naturally Adaptive intersects with the wider Workday platform, drawing actuals from Workday Financial Management and aligning people and cost plans through workforce planning. The debate over who owns the numbers is over. What's left is the more interesting question—what to do with them—and for the first time, TX Group's planners have the time, and the tools, to answer it.