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How Korean Air plans to grow and shape its next generation.

Understanding and delivering what makes top employees happy is at the heart of the flagship airline’s transformation into a globally loved brand.

True visibility into employee sentiment and happiness

Robust, timely data sets to support decision-making

Top talent identified and retained every time

Relevant training that is easy to access and complete

Korean Air’s new mission to become the world’s most loved airline depends on workforce transformation. The carrier is exchanging its traditional way of identifying and retaining talent based on managerial feedback with an approach that uses real-time data to understand employee sentiment, identify top talent, and provide the training and support needed to grow and retain the next generation employees. Executive Vice President and Chief Marketing Officer Kenneth Chang explains how Korean Air is using Workday to enable a shared philosophy that “happy employees equal happy customers.”

  • Provide visibility into employee sentiment to help gauge company culture.

  • Give every employee a fair evaluation process and growth opportunity. 

  • Make data-driven decisions that reveal the truth.

  • Identify top talent and support their training to help transform the company.

We chose Workday as a transformative partner to help us understand our employees from a different perspective, treat them as individuals rather than as a group, and change our culture.

Executive Vice President and Chief Marketing Officer


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