Forward thinkers of golf.
The drive to move business forward. The precision to make strategic decisions. That’s how the PGA TOUR transforms finance and tees up growth with Workday.
THE OPPORTUNITY
Leading a new era of professional golf.
With a complex business model spanning media, sponsorships, and live events, the PGA TOUR faced a rapidly changing industry. To stay competitive, it needed to move beyond legacy systems and gut-feel decisions.
“We’ve moved from a very reactive posture to a very lean-in and proactive posture with the business.”
—Jay Madara, Chief Financial Officer, PGA TOUR
THE RESULT
Sinking the shot for maximum value and performance.
Putting finance on the fairway.
Using a unified platform sets the PGA TOUR finance team up for success, giving it the real-time data needed to drive better decision-making and automate manual processes.
Streamlining complex processes.
With a custom-built app, the PGA TOUR easily manages 15,000+ annual payouts across 17 countries, all while staying on top of complex tax requirements and jurisdictions.
THE SOLUTION
A partnership that drives precision.
With Workday, the PGA TOUR gets a trusted, unified platform for HR and finance that delivers on its unique needs and evolves as the organization evolves.
Data-driven decision-making.
With Workday Adaptive Planning, leaders can drill down to event-level unit economics and get real-time reports, enabling better capital allocation and unlocking new value.
Customized and adaptable solutions.
Workday Extend allows the PGA TOUR to create custom apps for its complex processes, such as paying players—all on a secure platform and without the need for manual spreadsheets.
“We’re in the system every single day. The finance team has been able to add value, adapt, and move faster than we ever have before.”
—Megan Zee, SVP, Finance and Controller, PGA TOUR
Drive your business forever forward.