MARKETING PLANNING

Marketing planning software that maximizes every opportunity.

Marketing planning dashboard in Workday Adaptive Planning, showing numerical values to analyze marketing pipeline by region, quarter, and spend.

WHAT YOU CAN DO

Turn marketing planning into a strategic advantage.

Plan, invest, and measure your marketing spend in ways that were previously impossible so you can pivot fast and keep up with change.

KEY CAPABILITIES
  • Campaign modeling
  • Track ongoing spend
  • Marketing mix optimization
  • Market expansion

Marketing financial software that uplifts your performance.

Marketing planning dashboard in Workday Adaptive Planning showing numerical values and charts for Marketing Events in Demand and Sales planning.

Create self-service reports and dashboards.

Self-service reports and intuitive dashboards enable you to monitor lead goals, campaign performance, and marketing expenses in real time and course correct when needed.

Integrate planning and budgeting.

Use a unified platform rather than a series of disconnected spreadsheets to build budgets that work for your marketing team and align with sales and corporate plans.

Build plans that work for everyone.

By aligning marketing plans with sales and finance, you can collaborate on a company-wide plan that meets every need.

Elevate your marketing plans.

Model campaigns.

Build unlimited scenario models to see the impact of each campaign, adjusting program dimensions such as timing, duration, cost, and channel.

Track ongoing spend.

Identify gaps between planned versus actual spend, so you can catch missed targets before they become missed opportunities.

Optimize marketing mix.

Plan multiple scenarios to decide which marketing campaigns to run, as well as the optimal investment in marketing initiatives.

Expand markets.

Analyze the impact of market expansion to new regions or buyers on expenses, resources, potential leads, and how long it will take to develop the market.


See Workday Adaptive Planning in action.

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