Workday News Page Data:
Title: How Intrepid Companies Are Getting Their Business Apps Onto Smartphones
Publication: Information Week
Abstract: The iPhone is hip, relevant, and innovative--everything Kraft Foods wants to be. So when Apple denied Kraft's request to join its corporate pilot program for the new iPhone G3 last year, saying it had enough participants, "we didn't take no for an answer," says Dave Diedrich, Kraft's VP of information systems.
Date: Mar 28, 2009