Sales planning platform simplifies forecasting at IRI.
Delivering growth for customers isn’t just sales jargon for data and analytics powerhouse IRI—it’s embedded in company DNA. This approach is working. IRI’s growing list of customers includes 95 percent of the Fortune 100 companies in retail, health, beauty, and CPG. But success can be complicated. IRI’s growth revealed the limitations of existing planning processes—especially those impacting sales. Spreadsheets simply couldn’t provide the insights and planning.
After finding success with Workday Adaptive Planning for finance, IRI decided to implement Workday Adaptive Planning for sales to bring the same powerful, scalable, and easy-to-use analytics and insights to its sales planning process.