Student Recruiting

Exceed your student recruiting goals.

Predict what’s needed to find and attract ideal student prospects, then guide them through the application process. With Workday Student Recruiting, you can easily understand your most effective campaigns and events.

Use historical applicant data to inform future admissions decisions.

Monitor recruiting budget activities in the same system.

Workday Student Recruiting
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Make campaigns eventful.

Campaign and event management in Workday Student Recruiting handles outreach as well as associated expenses. Recruiters can access event schedules, maps, key prospects, and school data on the go. And directors can make decisions based on event success and expense data.

  • Create campaigns, strategies, and events to reach as many students as possible.
  • Attract prospects with coordinated communications, activities, and other resources.
  • Mass-create recurring recruiting events, such as campus tours or information sessions.
  • Use worktags to track spend against budget, and gain insight into recruiting event effectiveness and cost per prospect.

Set recruiters up for success.

Easily organize, assign, and manage recruiters using recruiter management functionality.

  • Define regions and other student recruitment criteria.
  • Manage recruiter assignments.
  • Track recruitment populations using custom student rating scales.
  • Get a 360-degree view of all activities and communications.



A record for everything.

Easily manage prospect records to move applicants through the admissions process and gauge student recruitment success.

  • Enter and manage prospect records using a variety of methods.
  • Identify and merge duplicate records to ensure quality data.
  • Match records automatically or manually.
  • Merge duplicate records generated from various sources.



A report card for student recruiting.

Workday Student Recruiting comes with built-in dashboards and reports. Everyone—from the VP of enrollment to the recruiter—can monitor the progress and success of student recruitment campaigns, events, and more.

  • Evaluate campaigns to determine effectiveness and other key metrics.
  • Monitor the progress of campaigns, events, and other recruitment activities.
  • Gain deeper insight into student recruitment funnels, conversion rates, top-yielding regions and email analytics, and more.