Press Release

Workday Announces New Application on Salesforce1 AppExchange, the World's Leading Business Apps Marketplace, at Dreamforce 2013

Customers Using Workday and Salesforce to Gain One View of the Entire Sales Cycle From Lead-to-Cash From a Mobile Device; Dreamforce, the World's Largest Software Conference, Invites Attendees to Connect With Customers, Partners and Employees in a Whole New Way

SAN FRANCISCO, CA--(Marketwired - Nov 19, 2013) - DREAMFORCE 2013 -- Workday, Inc. (NYSE: WDAY), a leader in enterprise cloud applications for human resources and finance, today announced plans to launch Workday on the Salesforce1 AppExchange, empowering businesses to connect with customers in a whole new way. Sales organizations that use both Workday Financial Management and will gain one mobile view of the entire lead-to-cash process, including new opportunities, contracts, order details, and cost of sales, maximizing the productivity and effectiveness of sales professionals. The announcement was made today at's Dreamforce 2013 in San Francisco.

Leveraging the power of Salesforce1 Customer Platform, the first CRM platform for developers, ISVs, end users, admins and customers moving to the new social, mobile and connected cloud, Workday for Salesforce1 is expected to be available for test drive and deployment on the Salesforce1 AppExchange at in the first half of 2014.

Comments on the News

  • "This is the cloud at its best. Workday for Salesforce1 puts the most important sales data and metrics in our customers' pockets," said Dan Beck, vice president, Financial Management and Analytics products, Workday. "With a mobile app that brings Salesforce and Workday together seamlessly, sales teams gain a complete view into their customers, anytime and anywhere."
  • "The Salesforce1 Customer Platform is game changing for developers and ISVs because it helps them build engaging, next generation apps to connect with customers in a new way," said Mike Rosenbaum, EVP, Salesforce Platform, "By opening the platform for ISVs, we have made it possible for customers to get their apps and data in one place, where everything is connected and in the context of their business."

Salesforce1 - The Customer Platform to Connect with Customers in Whole New Ways
The world is becoming completely connected. Every day millions of new products, apps and devices are connecting to the Internet. By 2020, there will be more than 50 billion connected things, from smartphones and thermostats to jet engines and cars. And behind every product, every app and every device, there is a customer. Salesforce1 Customer Platform is the new social, mobile and cloud customer platform built for the Internet of Customers -- where every company can connect with their customers, employees and partners through the next generation of devices, apps and products. As the pioneer of enterprise cloud computing, is launching the next generation of the world's #1 cloud platform, Salesforce1, for the new connected world. Now every company can connect with customers in a whole new way.

Product Key Features
Workday for Salesforce1 features a bi-directional integration between Salesforce and Workday Financial Management that is expected to give sales teams valuable insights from reports and analytics provided within Workday, such as cost of sales, average time to close, conversion history, and billing and payment history. Easily accessible via Workday for Salesforce1 on any mobile device, this real-time information is intended to enable sales to field questions from customers in a timely manner and gain a 360-degree view into their customers, without having to depend on their finance team.

Dreamforce 2013 is the world's largest software conference, and expects more than 130,000 people to register to attend this year's 11th annual conference and experience the power of social and mobile cloud computing and connect with their customers in a whole new way. With more than 1,250 sessions and 350 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking. In addition, Dreamforce welcomes special guests Sheryl Sandberg, COO of Facebook; Marissa Mayer, President and CEO of Yahoo!; and Deepak Chopra, Founder of The Chopra Foundation. Dreamforce 2013 offers attendees everything they need to accelerate their customer company transformation in four days, under one roof.

Additional Information

About the Salesforce1 AppExchange
The Salesforce1 AppExchange is the world's leading business apps marketplace. With more than 2,000 partner apps and 2 million customer installs it is the most comprehensive source of social and mobile cloud apps for business. The Salesforce1 Customer Platform is the new social, mobile and cloud customer platform for building next generation apps, powering Salesforce CRM, and more than 3 million custom apps built by customers and partners. Apps built on the Salesforce1 Platform can be easily distributed and marketed through AppExchange.

Salesforce, Salesforce1, AppExchange and others are among the trademarks of, inc.

About Workday
Workday is a leading provider of enterprise cloud applications for human resources and finance. Founded in 2005, Workday delivers human capital management, financial management, and analytics applications designed for the world's largest organizations. Hundreds of companies, ranging from medium-sized businesses to Fortune 50 enterprises, have selected Workday.

Any unreleased services, features, or functions referenced in this document, our website or other press releases or public statements that are not currently available are subject to change at Workday's discretion and may not be delivered as planned or at all. Customers who purchase Workday, Inc. services should make their purchase decisions based upon services, features and functions that are currently available.

© 2013. Workday, Inc. All rights reserved. Workday and the Workday logo are registered trademarks of Workday, Inc. All other brand and product names are trademarks or registered trademarks of their respective holders.

Contact Information:

Media Contact
Eric Glass
(415) 432-3056

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