MarketTools is the leading technology and solutions provider of Customer Insight Management capabilities for the world's market leaders. Through a unique combination of best-in-class research platforms, 100% accurate global panels, and research innovation, MarketTools enables companies to better identify new opportunities, fuel greater product success, and build customer advocacy. MarketTools' premier portfolio of technology-based insight brands includes Zoomerang™, zTelligence®, CustomerSat, TrueSample™, Insight Networks™, Idea Networks and ZoomPanel™.
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Previous Business and System Challenges

• Existing systems and manual business processes were not capable of supporting the needs of the growing company
• With employees in the US, Canada, UK and India, they needed a modern global HR system of record that would grow with them, and enable them to automate their business processes

Why Workday?

• Valued the inherent benefits of the Software as a Service (SaaS) delivery model
• Globally scalable
• Easy to implement
• Quicker time to value