Aviva is the world's sixth largest insurance group, serving 53 million customers across UK, Europe, North America and Asia Pacific. They are the largest insurance services provider in the UK and one of the leading providers of life and pensions products in Europe.
Aviva's main business activities are long-term savings, fund management and general insurance, with worldwide total sales of £45.1 billion and funds under management of £379 billion at 31 December 2009.
Aviva operates in Europe with a clear two part strategy to capture the considerable opportunity in the region: firstly Aviva Europe's "Quantum Leap" which is transforming the previously federated system of 12 companies into a single, effective and efficient pan-European business (Aviva Europe SE) and, secondly, the strategic development of our 58% holding in Delta Lloyd following the IPO in November 2009.
In 2009, Aviva Europe generated £16.3 billion of sales (36% of group total) through its retail and Bancassurance distribution channels making a significant contribution to value creation and delivering £797 million IFRS operating profit.